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Illustration & Surface Pattern Design

by Heidi Vilkman

I am Heidi, a Finnish-born, UK-based illustrator and surface pattern designer. I license designs for stationery, gifts and homeware and work with premium brands on bespoke, hand-drawn designs.

portfolio

Selected Designs

Request access to my full design portfolio.

Magnolia surface pattern designDragon Spring hand drawn tea illustration Dancing Cranes illustration by Heidi VilkmanWild Mountain animated hand-drawn illustration by Heidi VilkmanKingfisher Wood watercolour repeat pattern design by Heidi Vilkman
Baby Squirrels Season's Greetings by Heidi VilkmanSummer Meadow watercolourprint design by Heidi VilkmanFour Swallows Makes Summer by Heidi VilkmanArtisan coffee packaging illustration process by Heidi VilkmanLuxury chocolate packaging design by Heidi Vilkman
Forest Floor biophilic pattern collection by Heidi VilkmanHidden Hero print from Forest Floor collection by Heidi Vilkmani VilkmanBats in Herbalism hand-drawn illustration by Heidi VilkmanFairybells hand-drawn surface pattern designForest Floor interior design collection by Heidi Vilkman
Grande Tulipe surface design on tableware by Heidi VilkmanTropical Christmas exotic print collection by Heidi VilkmanPink Flamingos from tropical Christmas print collection by Heidi Vilkman The Holly King hand-drawn pattern design by Heidi VilkmanThe Holly King hand-drawn pattern collection design by Heidi Vilkman

My Design Style and Process

My aesthetic is a contemporary, whimsical take on classical illustration that seamlessly blends intricate, hand-drawn ink work and surface design. With love of nature and its many details, my designs evoke a sense of appreciation for woodland folklore.

Every design starts with a research into a place or a story, after which I sketch with pencil and ink. Organic, hand-drawn line is central to my working method even when the end result is a scalable digital design. My background as a documentary filmmaker also shapes how I work: I often film the research and drawing process itself, and for select projects I animate the finished pattern into motion, so the story behind the design becomes your visual asset.

You can read more about the way I approach design through this Creativeboom feature.

Feedback

Client Testimonials

"Heidi Vilkman is a brilliant combination of creative magic and professional precision. She worked quickly and imaginatively to meet the design brief, hit every deadline, delivered on budget and the outcome exceeded expectation. A rare thing indeed to have the full creative package and she was an absolute delight to collaborate with. Will definitely be working with her again and again. "

Helen Meller, Director - Arvon

“Our business was just launching and we needed an illustrator for our tableware project. Heidi is a talented illustrator that was able to understand my vision quickly. I loved the final designs: the aesthetic, detail and colours were just what I was hoping for. Her beautiful sketches really sold me."

A Gilet - London

"Working with Heidi exceeded my expectations, her professionalism and vision are unique.
She has a beautiful way of understanding the emotion behind a project and translating
it into design. I would definitely work with her again."

C. Sanches - Veluna Baby

“We needed attractive designs within the brand style to put a fashion collection together. Heidi has a charming and beautiful style that can enhance your brand look. She is professional and creative and can deliver to your requirements quickly."

L.Lim -  Singapore

"I collaborated with Heidi on the design of two tea sets for our licensed merchandise. From start to finish, she was professional, responsive, and a pleasure to work with. Her creativity and attention to detail brought my two design briefs to life, and she delivered the final designs on time and within the agreed budget.
I am very happy with the results and would work with her again on future projects."

S. Nixon, President of Luxury Product Brand

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