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Illustration & Surface Pattern Design

by Heidi Vilkman


I am a UK based illustrator and surface pattern designer, specialising in botanical art and visual storytelling, to help lifestyle brands create designs that feel soulful and distinctive. I create illustrations and pattern collections rooted in nature, stories and folklore. My bespoke work is suited to brands, who want to express their heritage and origin stories. If you’d like to explore working together, or to see my portfolio, please get in touch.

Contact me with your query

Kingfishers repeat pattern Heidi VilkmanCocoa story repeat pattern by Heidi VilkmanGeisha watercolour and digital illustration Lizards on Clematis surface pattern HVilkmanAsian Florals wall paper pattern

Hi, I am Heidi (on the roof of my hand-built cottage)!

I'm a designer, who finds endless inspiration in the natural world - I express this love through my story-led and expressive hand drawn designs.

My Roots to Bloom methodology shapes my client work - rooted in ecology and cultural research, I guide each project through a design process that results in illustrations telling the product's unique origin story.

Nothing makes me happier than helping artisan and long heritage brands stand out from their competitors with timeless, soulful patterns and illustrations. I care deeply about the environment and work with companies to whom sustainability is an intrinsic value, not an afterthought.

You can see how approach my design work on my blog post about being a surface pattern designer.

For commissions or collaborations, please reach out with details about your project.

more about me
Heidi Vilkman on the roof of a natural cottage she built in Finland
Testimonials

What my clients say

"Heidi Vilkman is a brilliant combination of creative magic and professional precision. She worked quickly and imaginatively to meet the design brief, hit every deadline, delivered on budget and the outcome exceeded expectation. A rare thing indeed to have the full creative package and she was an absolute delight to collaborate with. Will definitely be working with her again and again. "

Helen Meller, Director - Arvon Lumb Bank

“We needed attractive designs within the brand style to put a collection together. Heidi has a charming and beautiful style that can enhance your brand look. She is professional and creative and can deliver to your requirements quickly."

Manager of Modern Clothing Brand, Singapore

“Heidi created designs that felt thoughtful, and perfectly suited to our children’s brand. She understood the brief quickly, communicated clearly throughout, and delivered everything on time. We were really happy with the result.”

Chris Duke - Kiddywinks

“Our business was just launching and we needed an illustrator for our tableware project. Heidi is a talented illustrator that was able to understand my vision quickly. I loved the final designs: the aesthetic, detail and colours were just what I was hoping for. Her beautiful sketches really sold me."

Anthony - London

“ We used Heidi to design us custom illustrations for our website. The subject matter was pretty technical, but she somehow managed to make it interesting and fun, keeping it looking fresh, yet stylish. We highly recommend her to anyone needing illustrations for their brand.”

Rob Hufton / Higher Ground Marketing
Galleries

Portfolio of work

A selection of my illustrations and patterns, which always start as hand drawn pencil sketches which I refine further with watercolour paints, ink markers or by colouring digitally. To see an example how I create my work, please scroll to the video link at the bottom of the page and subscribe to my Youtube channel.

To request access to my entire portfolio (trade only), please connect through my portfolio page or email me at: info@heidivilkman.com

Shop my products

I have beautiful cards, stationery, gift wrap and home decor in available in my shop.
Nature is my muse and inspiration, and I try to minimise my impact on the environment. All my cards are eco-friendly, made either from 100% recycled or FSC certified stock, and printed here in UK by ethical businesses. My packaging is also biodegradable and compostable, so you can feel happy about buying and sending my products out to the world!
I also sell some of my patterns on fabric and homeware via Spoonflower shop.

Watch my Design videos

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