Design Services

Surface Pattern Design

My 'Roots to Bloom™' process ensures that every pattern I design is grounded in research and storytelling. Specialising in repeating prints for textiles and home goods, I translate the abundance of nature into commercially ready, technical files for your industry. Explore my licensing portfolio or commission a bespoke design.

Fashion & Textiles

Specialising in intricate repeats for apparel, quilting, and bedding. I provide seamless vector and high-resolution raster files (Adobe Illustrator & Photoshop) compatible with both digital and traditional screen printing.

Whether for a seasonal fashion collection or a large-scale home textile run, every design file is technically sound and production-ready.

Magnolia surface pattern design on bedding

Stationery & Paper Goods

Story-led designs for gift wrap, greeting cards, and luxury packaging. I ensure all artwork is optimized for CMYK and Pantone color profiles to maintain technical accuracy and vibrancy from screen to print.

Love floral greeting card design by Heidi Vilkman

Wallpaper & Interior Murals

Transforming spaces with large-scale botanical patterns and classic half-drop repeats. I work closely with interior brands to create custom colorways that fit specific seasonal palettes and technical wall dimensions.

Vibrant Fern wall paper design

Tableware & Gifts

I design specialised layouts for ceramic applications and gift products, ensuring motifs wrap perfectly around curved surfaces and maintain their story-led detail.

I help create cohesive tableware collections that turn everyday items into cherished gifts.

Plates with surface pattern designs on

Ready to create a surface pattern collection rooted in your brand's heritage?
Let's find out if we're a good fit. Book a 15-min call with me.

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Freelance pattern design FAQ

How do I go about commissioning a custom pattern?

The process is simple and collaborative. To begin, please email me to arrange a free 15-minute introductory call. During this chat, we can discuss your project's aesthetic, technical specs, and timeline to see if we are a good fit to working together.

Do you offer commercial licensing for your patterns?

Yes. I offer a variety of licensing structures, from non-exclusive regional licenses to full category exclusivity. Please get in touch to discuss the scope of your project.

Are you available for bespoke commissions?

Absolutely. I collaborate with brands to develop unique, signature prints tailored to their specific aesthetic and technical requirements. My 'Roots to Bloom™' process ensures a cohesive and production-ready result.

How is your licensing and commission pricing structured?

Pricing is based on factors such as the industry (textiles, stationery, etc.), duration of use, and whether the design is from my existing portfolio or a custom creation. Please request my Studio Rate Card for a baseline guide.

What is the typical lead time for a custom project?

Timelines vary depending on complexity, but most custom patterns are delivered within 1–3 weeks. This includes research, hand-drawn motifs, and final technical repeats. I am happy to work within your production calendar - if you need something urgently, I may be able to accommodate you in my calendar for an additional rush fee.

Book a free 15-min exploration call.

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