About me

About Heidi Vilkman

I am Heidi, a Finnish born, UK based biophilic surface designer. I help heritage brands express their unique story through a research-driven design I've developed called Roots to Bloom™ method.

I'm a woman, who grew up between two worlds: Finnish and British heritage, which taught me to see stories and patterns in cultural roots and natural details. My most meaningful work reflects this: I hand-built an artistic cottage in Finland using only natural materials, traditional craft techniques and the landscape and its roots as my design story.

That approach - rooted in heritage, built on research, crafted with expressive detail - is exactly what I bring to design work.

My Approach

Curiosity is my super power. I approach every design brief the way a filmmaker approaches a subject - asking questions, listening deeply, uncovering stories. Nature is my constant reference: forest, plants, wildlife, folklore, seasonal cycles - all of these contain layered meaning and visual richness that inhabits my work.

My hand-built natural cottage in Finland, Elämän Puu (Tree of Life), taught me that sustainability needs to be lived, not just talked about. Building with natural materials, learning traditional techniques, working with what the landscape offered - the limitations as well as the possibilities, gave me an understanding of econscious life-style.

I consider nature and biophile in my design practice and am always finding ways to be less wasteful and recycle more.
My paper products are printed on recycled card or FSC certified stock, my packaging is compostable, and I recycle packaging where suitable. I work with brands who share these values and care about the impact of their products
on the environment.

Subscribe to my newsletter for special news and offers!

Thank you for subscribing!
Your email has been received! Keep an eye out for my newsletter and updates.
Oops! Something went wrong while submitting the form.