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People remember stories 22x better than facts alone. Yet, while 79% of consumers WANT brands to tell stories, 85% of them can’t remember a single good brand story.
With my story-driven design methodology, called Roots to Bloom™, I help heritage brands uncover and express their untold stories. Rather than follow trends, we focus on looking inside to what makes your brand special.
The ROOTS of your story:
• Researching your origin • Observing the details
• Outlining your narrative • Translating into design
• Scaling for production
* Exclusive add on: The Brand Story Film *
I'm an award winning documentary filmmaker, who is trained to dig for story gold. I research. I ask questions. I listen to your brand's story the way a filmmaker approaches a subject - with genuine curiosity. I'm also a botanical illustrator, who has spent over a decade learning craft, colour and composition. I help to translate your story into a memorable design which is as unique as you.
My signature illustration style 'Intentional Maximalism' blends intricate ink and watercolour textures with digital refinement. My work remains hand crafted and human made to ensure your brand stands out with intentional, thoughtful design.
Pattern is like a cover of a book, it is a doorway to a story. When a brand's story translates best into a repeat pattern or a pattern collection, I love to be part of this transformative process.
I create nature-inspired, print-ready surface patterns for textiles, packaging, and home goods - all rooted in research and your brand's unique story and heritage.
From hand-drawn sketch to digital precision, every pattern begins with understanding what your story needs to communicate visually.
When a brand's heritage and story call for signature illustrations, I embrace this magical process.
My illustration work brings cultural research and botanical detail to life - appearing on packaging, stationery, and other formats. Every piece starts as a hand-drawn sketch, rooted in your brand's narrative, then develops through hand crafted sketches and digital refinement.
I offer a bespoke video service documenting the Roots to Bloom™ process, which will add an exclusive value and emotional connection to your brand and product.
Visual Proof - Video journey which makes your packaging story intentional, premium and exclusive.
Brand Storytelling - High-value video asset to build an emotional connection with your audience.
Evidence of Craft - The film acts as the 'supply chain proof' showing the human craftsmanship behind your label.
Focus - A cinematic portrait of the illustration process, capturing the essence of the handmade design.
- Hover over the image to see video -
