I am a Finnish-born illustrator and designer, based in the UK. I grew up among the forests of southern Finland before moving to the UK in my early twenties to study — and somehow, I never found a reason to leave.
After many years of exploring this island, I have settled in the lush valley of Hebden Bridge, where I live and work today.
Curiosity and imagination have always guided my work. Over the years, I’ve learned to let ideas evolve naturally — to ask, “What do you want to become?” rather than forcing them into form. This has allowed my creative process to remain playful and intuitive.
My greatest inspiration is nature. One of my most meaningful projects is Elämän Puu — the Tree of Life — a hand-sculpted cottage I built with family and friends in the forest where I grew up in Finland. (Read more here.)
Those early years surrounded by forests, animals and folklore continue to influence everything I make. I aim to bring a sense of wonder, craftsmanship and gentle magic into each design I create.
Nature and sustainability is very important to me. I try to minimise my impact on the planet in the way I work, live and produce my products. Most of my paper products are printed on recycled card, or at least FSC certified stock. My packaging is earth-friendly and compostable. I recycled packaging where suitable. My cards are intended to be beautiful enough to treasure, but when you do want to dispatch of them, please do your bit and recycle them also.
