About me

About Heidi Vilkman

I am Heidi, a UK based biophilic surface designer. I grew up between two worlds: Finnish and British heritage.
I was born in Finland but moved to UK over 25 years ago to study. Somehow, I never left, although still have deep connection to my beautiful home country and return there at least a few times a year.

Experiencing life in two countries has helped me to see stories in different cultures and landscapes and turn them into creative projects. Very early on, I realised my special connection and love for nature. My hand-built natural cottage in Finland, Elämän Puu (Tree of Life), taught me that sustainability needs to be lived, not just talked about.

Building with natural materials, learning traditional techniques, working with what the landscape offered -
the limitations as well as the possibilities - gave me an understanding of econscious life-style.
I try to follow sustainable principles in my work and personal life as much as possible.

My Approach

Curiosity is my super power. I approach every design brief the way a filmmaker approaches a subject - asking questions, listening deeply, uncovering stories. Nature is my constant reference: forest, plants, wildlife, folklore, seasonal cycles - all of these contain layered meaning and visual richness that inhabits my work.

That approach - rooted in heritage, built on research, crafted with expressive handmade detail -
is exactly what I bring to my design work. My bespoke work with brands follows my own Roots To Bloom™ method, which ensures your brand design is authentic and rooted in your story.

When I am not designing, you will probably find me dancing, baking with my daughter
or exploring the beautiful British countryside.

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