Design Services

Surface Pattern Design

My 'Roots to Bloom™' process ensures that every pattern I design is grounded in research and storytelling. Specialising in repeating prints for textiles and home goods, I translate the abundance of nature into commercially ready, technical files for your industry. Hand drawn with expressive detail with focus on timeless design not based on trends.
Explore my licensing portfolio or commission a bespoke design.

Fashion & Textiles

I create intricate, story-rooted repeat designs for apparel, quilting, and bedding, built to work at any scale without losing their handcrafted character.

Every design is delivered as production-ready vector and
high-resolution raster files, compatible with both digital
and traditional screen printing.

Magnolia surface pattern design on bedding

Stationery & Paper Goods

Paper carries stories in a tactile way no screen can replicate. From gift wrap and greeting cards to luxury packaging, I create designs that make the unwrapping as memorable as what's inside. Always hand-drawn and designed to last.

Every design is optimised for CMYK and Pantone colour profiles, so the richness of the hand-drawn original translates faithfully from artwork to finished print

Love floral greeting card design by Heidi Vilkman

Wallpaper & Interior Spaces

A room tells a story before anyone speaks a word. I create large-scale botanical patterns and hand drawn half-drop repeats for interior spaces. These are biophilic designs rooted in nature's forms and colour palettes, which promote joy and wellbeing. Let your walls tell the best stories of your brand!

Vibrant Fern wall paper design

Tableware & Gifts

The best tableware tells a story with every piece.

I create bespoke botanical layouts for ceramics and gift products, designing motifs that wrap perfectly around curved surfaces without losing their hand-drawn detail.

From single pieces to full cohesive collections, every design is built to turn everyday objects into something worth keeping.

Plates with surface pattern designs on

Ready to create a surface pattern collection rooted in your brand's heritage?
Let's find out if we're a good fit. Book a 15-min call with me.

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Freelance pattern design FAQ

How do I go about commissioning a custom pattern?

The process is simple and collaborative. To begin, please email me to arrange a free 15-minute introductory call. During this chat, we can discuss your project's aesthetic, technical specs, and timeline to see if we are a good fit to working together.

Do you offer commercial licensing for your patterns?

Yes. I offer a variety of licensing structures, from non-exclusive regional licenses to full category exclusivity. Please get in touch to discuss the scope of your project.

Are you available for bespoke commissions?

Absolutely. I collaborate with brands to develop unique, signature prints tailored to their specific aesthetic and technical requirements. My 'Roots to Bloom™' process ensures a cohesive and production-ready result.

How is your licensing and commission pricing structured?

Pricing is based on factors such as the industry (textiles, stationery, etc.), duration of use, and whether the design is from my existing portfolio or a custom creation. Please request my Studio Rate Card for a baseline guide.

What is the typical lead time for a custom project?

Timelines vary depending on complexity, but most custom patterns are delivered within 1–3 weeks. This includes research, hand-drawn motifs, and final technical repeats. I am happy to work within your production calendar - if you need something urgently, I may be able to accommodate you in my calendar for an additional rush fee.

Book a free 15-min exploration call.

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